“It's not what you eat that kills you, it's what you don't eat.”

— Dr. Joel Wallach

The Evolution of Youngevity

1997

    American Longevity, later renamed Youngevity®, was founded by  Dr. Joel Wallach and Dr. Ma Lan

2001

    Founded by Café La Rica, Inc., which in 2007 becomes CLR Roasters.

2003

    The coffee company Javalution and the JavaFit® brand are formed. Together with JavaFit®, the company has created a new category of functional coffee.

    Financial Destination, Inc., a marketing company offering a series of products for beauty and health, many opportunities for earning and privileges were formed in New England under the guidance of businessman William Andreoli

    November - NBA Superstar Theo Ratliff signed a 10-year contract to promote the new energy-giving beverage, Rebound Fx ™ from American Longevity.

2004

    February - American Longevity signs a licensing agreement with the SupraLife Network, combining the opportunities for marketing and distribution growth in integrated international operations.

    August - The line of mineral rejuvenating products "Bloomin Minerals" by American Longevity company was adopted by the Institute of Organic Materials (OMRI) for inclusion in the list of organic materials.

    September - The founder of American Longevity Dr. Joel Wallach receives the prestigious scientific award of James Lind for the development in the field of nutrition.

    September - The US Food and Drug Administration (FDA) injects omega-3 fatty acids into the list of substances that fight coronary heart disease and expands their use in conventional foods. American Longevity is the lead applicant in this case.

    November- American Longevity joins forces with Ancient Legacy, a company producing high-quality essential oils and other products.

    The JavaFit® brand finishes clinical trials of the Diet and Energy Coffee products.

    Legal statement before the FDA

2005

    June - the company of direct sales of DrinkACT ™

    July - Australian Longevity's Ultra Gluco-gel ™ product is accepted by the Australian Agency for Sports Preparations for use by athletes.

2006

    April - American Longevity for the purpose of greater world recognition of the brand changes its name to Youngevity®

    June - Youngevity® launches the SLENDER FX dietary supplements for natural weight control, a preparation containing ingredients showing control of fat regulation.

    July - Youngevity joins forces with NuVANTE ™, a company with a scientifically-developed skin care line.

2007

    January- Dave Briskie is appointed director of the coffee company Javalution Coffee Company.

    January - Youngevity® launches Cocogevity ™, the first successful line of "healthy chocolate" products, which includes products: Triple Treat Chocolate with probiotics, Liquid TLC chocolate with antioxidants, and Triple Truffle Chocolate with supplements for the immune and bone systems of the body.

    February - Youngevity® launches a line of mineral cosmetics as a natural alternative to natural beauty products for people caring for their health.

    May - Youngevity® together with the partner DrinkACT ™ launch the first healthy energy drink. DrinkACT ™ is quickly becoming one of Youngevity®'s fastest growing divisions.

    August - Youngevity® joins forces with the pioneer in the field of neo-development in the field of nutrition by ProJoba International.

    September - Javalution acquires a 50% stake in CLR Roasters.

2008

    February - Powerlifting stars Jean Nelson and Fred Glass joined the Youngevity Sports Council.

    April - The Balance Company® company Phenomenal! Balance joined the Youngevity® family of companies.

    June - SUZANNE ™ company founded by Suzanne Somers joined Youngevity®, adding new food, cosmetic products and fashion accessories to the company's product line.

    August-company-developer of the famous antibacterial soap Antibacterial Foam ™ and other antibacterial products PureWorks ™ has joined Youngevity®.

    December - OvatioN ™ Lifestyles, Inc. - The manufacturer of herbal energy tea to enrich the body and give it energy has joined Youngevity®.

2009

    June - Javalution Coffee Company reregistered from the Financial Controlling Industry Authority of the United States (FINRA) to become a public company.

    July - Javalution Company launches the JavaFit brand through direct sales channels.

    September - Javalution acquires the remaining 50% of the shares of CLR Roasters and becomes a full owner.

    October - Javalution Coffee receives confirmation from FINRA and starts participating in the exchange trades under the ticker JCOF.

2010

    May - Javalution concludes a contract with Carnival Cruise Lines.

    May - Brand Café La Rica has expanded sales in Walmart.